Greenpeace: MELT by Leo Burnett Hong Kong for Greenpeace

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Hong Kong SAR China
Agency Leo Burnett Hong Kong
Executive Creative Director Connie Lo
Art Director Brian Ma, Kenny Ip, Nicky Sun
Copywriter Wen-Hsiu Louie, Alfred Wong, Joey Chung
Account Supervisor Sherona Mak
Illustrator Matt Johnstone
Released June 2011

Awards

London International Awards 2011
Print Use of Illustration Campaign Gold
Print Public Service/Social Welfare Campaign Silver

Credits & Description

1 of 3 Campaign
Type of Entry: Billboards & Street Furniture
Category: Fundraising & Appeals
Title: MELT
Advertiser/Client: GREENPEACE
Product/Service: CAR FREE DAY
Entrant Company: LEO BURNETT Hong Kong, HONG KONG
Advertising Agency: LEO BURNETT Hong Kong, HONG KONG
Executive Creative Director: Connie Lo
Creative Director: Brian Ma/Alfred Wong/Wen Louie
Art Director: Brian Ma/Nicky Sun/Kenny Ip
Copywriter: Alfred Wong/Joey Chung/Wen Louie
Advertiser's Supervisor: Fanny Lee
Account Supervisor: Sherona Mak
Illustrator: Matt Johnstone
Other Credits: Designer: Nicky Sun

English Translation of Main Headlines:
H/L: You’re not just driving the kids, you’re driving shrinking icecaps.
B/C: Every day, cars speed up global warming by emitting 2,992 tons of greenhouse gasses. Give the earth a break on Car Free Day this September 22.

The Outdoor Advert titled Greenpeace: MELT was done by Leo Burnett Hong Kong advertising agency for Greenpeace in Hong Kong SAR China. It was released in Jun 2011.