POP-UP BOOK by Ogilvy & Mather Beijing for Greenpeace

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POP-UP BOOK

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Industry Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market China
Agency Ogilvy & Mather Beijing
Art Director Wang Yi Fei
Copywriter Doug Schiff, Andrew Lok
Producer Wu Tong, Zhang Yong
Released November 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: GREENPEACE
Product/Service: ENVIRONMENTAL AWARENESS
Agency: OGILVY & MATHER CHINA
Executive Creative Director: Doug Schiff
Copywriter: Doug Schiff/Andrew Lok
Art Director: Wang Fei
Account Manager: Vivian Guo
Producer: Wu Tong/Zhang Yong
Date of First Appearance: Nov 15 2009 12:00AM
Entrant Company: OGILVY & MATHER CHINA, Beijing, CHINA

Description of Ambient execution
Greenpeace wanted to make a memorable impression with publishers at an international book fair concerning the dire situation facing the rapidly disappearing Indonesian rainforests.