THE SEA SPEAKS by DDB Mudra Group Mumbai for Greenpeace

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency DDB Mudra Group Mumbai
Art Director Joono Simon, Sanoop, Shillika Chandrashekhar. Saurabh, Riyaz. Mahesh
Copywriter Calvyn, Mridula, Megha Ramesh, Sudhir Gautam, Carl Beakken, Ashvin
Photographer Milikarjun
Released December 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: GREENPEACE
Executive Creative Director: Joono Simon
Copywriter: Joono Simon/Shillika Chandrashekhar/Calvyn/Mridula/Carl/Sudhir/Ashvin/Megha
Art Director: Joono Simon/Shillika Chandrashekhar. Saurabh/Sanoop/Riyaz. Mahesh
Photographer: Milikarjun
Other Credits: Arvind Bu
Date of First Appearance: Dec 21 2009 12:00AM
Entrant Company: MUDRA DDB GROUP, Mumbai, INDIA

Description of Ambient execution
Breaking away from conventional outdoor experiences, we decided to centre our idea around the sea. Ambient media was zeroed in for its power to grab attention and directly interact with consumers during every day activities, engaging them in ways other media seldom could. The stage was set. Marina Beach in Chennai, India was our preferred strip of sea and sand. It all started with dropping biodegradable alphabets made from wood, khadi and paper pulp into the sea. Words were then strung together from the alphabets that washed up on the shores, thus giving the sea a voice.