COOL SERVICE by Tribal Amsterdam for Grolsch

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COOL SERVICE

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency Tribal Amsterdam
Creative Director Dennis Baars, Erik Falke
Art Director Nils Taildeman
Copywriter Menno Schipper
Released July 2009

Credits & Description

Category: Ambient: Transit
Advertiser: ROYAL GROLSCH
Product/Service: GROLSCH BEER
Agency: DDB AMSTERDAM
Creative Director: Dennis Baars/Erik Falke
Copywriter: Menno Schipper
Art Director: Nils Taildeman
Account Manager: Joris Van Amerom/Ingrid Toorop/Dirk Bär
Advertiser's Supervisor: Dorien De Boer/Steve Middelhoff
Other Credits: Production Company: Natwerk
Date of First Appearance: Jul 11 2009 12:00AM
Entrant Company: DDB AMSTERDAM, THE NETHERLANDS

Description of Ambient execution
Challenge: Make canned Grolsch top of mind whenever people crave a cold beer. Solution: We did this by tackling a well known problem: canned beer becomes warm in the summer if you take it outside. We introduced the Grolsch Cool Service. At the Cool Service, people could exchange the warm beer can for a cold one, for free. The Cool Service, built up out of refrigerators, travelled all around the Netherlands and went to several summer festivals. It not only made sure people could enjoy a cold can of Grolsch wherever they are, it was also a moving ad vehicle that emphasized that Grolsch does everything within its power to serve the best quality beer in the country: a cold Grolsch. Results: A lot of publicity. On weblogs, in newspapers and on the radio. As a result, at the Lowlands pop festival alone, more than 33,000 cans of beer were exchanged.

English Translation of Main Headlines