CHAVO COPETÓN by Recreo for GRUPO RESTATE

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CHAVO COPETÓN

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Industry Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Mexico
Agency Recreo
Art Director Daniel Bravo
Producer Carlos Gordillo
Photographer Daniel Ortiz
Account Supervisor Eduardo Gonzalez
Typographer Jose Ignacio Nuño
Illustrator Jose Ignacio Nuño
Released November 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: GRUPO RESTATE
Product/Service: ENVIRONMENTAL CAMPAIGN
Agency: RECREO
Executive Creative Director: Eduardo "spooky" Pérez
Creative Director: Daniel Bravo
Copywriter: Eduardo "spooky" Pérez
Art Director: Daniel Bravo
Account Manager: Eduardo González
Account Supervisor: Eduardo González
Illustrator: Jose Ignacio Nuño
Typographer: Jose Ignacio Nuño
Photographer: Eduardo "spooky" Pérez/Daniel Ortíz
Producer: Carlos Gordillo
Date of First Appearance: Nov 28 2009 12:00AM
Entrant Company: RECREO, Mexico City, MEXICO

Description of Ambient execution
Your dog poos on the street and you don’t clean it up. What’s in your head? Dog feces in parks bother people and represent a growing hygiene problem. In order to deal with this problem, we launched a campaign in different parks with street art drawings directed to pet owners, placing these where pets leave their droppings. People not only laughed and stopped to look at the drawings, but also talked about this issue with other people and took photos with their cell phones to show their pet owners friends. The campaign quickly became a very popular event among the community and as a result the parks started to look much cleaner and nice.

English Translation of Main Headlines
Your dog poos on the street and you don’t clean it up. What’s in your head? Dog feces in parks bother people and represent a growing hygiene problem. In order to deal with this problem, we launched a campaign in different parks with street art drawings directed to pet owners, placing these where pets leave their droppings. People not only laughed and stopped to look at the drawings, but also talked about this issue with other people and took photos with their cell phones to show their pet owners friends. The campaign quickly became a very popular event among the community and as a result the parks started to look much cleaner and nice.