Guiding Light Foundation Outdoor John by Extra Credit Projects


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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Extra Credit Projects
Creative Director Rob Jackson
Art Director Chad Hutchison, Rick Iseppi
Copywriter Paul Flower
Photographer Andy Terzes
Released May 2017

Credits & Description

Category: Public Interest, NGO
Media: Outdoor
Brand: Guiding Light
Agency: Extra Credit Projects
Geo: United States
Advertising Agency: Extra Credit Projects, Grand Rapids, Michigan, USA
Creative Director: Rob Jackson
Art Directors: Chad Hutchison, Rick Iseppi
Copywriter: Paul Flower
Photographer: Andy Terzes
Published: May 2017
Extra Credit Projects (ECP) and Guiding Light of Grand Rapids are name dropping all around town with a mission to get men off the streets and back to work. The advertisements highlight the positive impact Guiding Light has on the community in their mission to help recover and re-engage local men through the “guiding light of God.” The campaign—which includes billboards, digital display, print ads, kiosks, TV and more—features real stories of real men and their journey to recovery.
First, John stays clean. Second, John gets to work.