Guinness Outdoor BUNTING by Saatchi & Saatchi London

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency Saatchi & Saatchi London
Executive Creative Director Paul Silburn, Kate Stanners
Art Director Alex Sattlecker, Linda Weitgsser
Copywriter Gavin Torrance, Danny Hunt
Producer Project Manager - Linda Gahagan
Photographer Jenny Van Sommers
Typographer Jay Stratford
Released May 2013

Credits & Description

Advertiser: GUINNESS
Category: Drinks (Alcoholic & Non-Alcoholic)
Art Director: Gavin Torrance
Copywriter: Gavin Torrance
Art Director: Danny Hunt
Copywriter: Danny Hunt
Photographer: Jenny Van Sommers
Art Buyer: Kate Mahon
Executive Creative Director: Kate Stanners
Art Director: Linda Weitgsser
Account Manager: Vinay Chaudhri
Art Director: Alex Sattlecker
Other Credits: Business Leader - Andrew Bell
Typographer: Jay Stratford
Producer: Project Manager - Linda Gahagan
Account Manager: Miles Burton
Executive Creative Director: Paul Silburn

Advertising Format
Outdoor Poster

6 Sheet

Site Location
Outdoor Poster

Ambient Execution Description
To 'paint the town red' is a well known phrase about celebration. Instead of red, we wanted to Paint the Town Black in celebration of the product and Arthur Guinness, the man behind the pint. For the posters, we chose common symbols of celebration and submerged in them in gallons of black paint - turning the phrase into one wholly ownable by Guinness.