A BULLET WITH YOUR NAME ON IT by Y&R Johannesburg for Gun Free Sa

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A BULLET WITH YOUR NAME ON IT

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency Y&R Johannesburg
Executive Creative Director Clinton Bridgeford, Michael Blore Liam Wielopolski
Art Director Andrew O’Donoghue
Copywriter Emily Veitch
Producer Kim Lara-King, Rory Bonnes
Released February 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: GUNS FREE SA
Product/Service: GUN AMNESTY
Agency: Y&R SOUTH AFRICA
Executive Creative Director: Clinton Bridgeford/Liam Wielopolski
Copywriter: Emily Veitch
Art Director: Andrew O’donoghue
Account Manager: Megan Hall
Producer: Kim Lara King/Rory Bonnes
Date of First Appearance: Feb 22 2010 12:00AM
Entrant Company: Y&R SOUTH AFRICA, Johannesburg, SOUTH AFRICA

Description of Ambient execution
We engraved thousands and thousands of bullets with hundreds of common names. These were strewn across floors of pavements, malls and parks. When picked up by passers by, they found a message inside the bullet casing which read: "WITH THOUSANDS OF STOLEN AND ILLEGAL GUNS ON OUR STREETS, THERE'S A BULLET OUT THERE WITH YOUR NAME ON IT". This was supported by street posters.