WHERE DO YOU HIDE YOUR GUN? by Y&R Johannesburg for Gun Free Sa

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WHERE DO YOU HIDE YOUR GUN?

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency Y&R Johannesburg
Executive Creative Director Clinton Bridgeford, Michael Blore Liam Wielopolski
Art Director Ntobeko Ximba
Copywriter Werner Marais, Emily Veitch
Producer Kim Lara-King, Rory Bonnes
Released February 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: GUNS FREE SA
Product/Service: GUN AMNESTY
Agency: Y&R SOUTH AFRICA
Executive Creative Director: Clinton Bridgeford/Liam Wielopolski
Copywriter: Werner Marais/Emily Veitch
Art Director: Ntobeko Ximba
Account Manager: Megan Hall
Producer: Kim Lara King/Rory Bonnes
Date of First Appearance: Feb 22 2010 12:00AM
Entrant Company: Y&R SOUTH AFRICA, Johannesburg, SOUTH AFRICA

Description of Ambient execution
We placed pieces of furniture, places where people habitually hide their firearms, out in general public (malls, stations, outside museums) to be discovered by passers by. Wardrobes, bedside tables and beds carried the message "you're not the only one who knows where you hide your gun - hand in unlicensed firearms at your local police station"