Gun Free Sa Outdoor YOUR TICKET TO PRISON by Y&R Johannesburg

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency Y&R Johannesburg
Executive Creative Director Clinton Bridgeford, Michael Blore Liam Wielopolski
Art Director Ismaeel Chetty
Copywriter Werner Marais
Producer Kim Lara-King, Rory Bonnes
Released February 2010

Credits & Description

Category: Ambient: Transit
Advertiser: GUNS FREE SA
Product/Service: GUN AMNESTY
Executive Creative Director: Clinton Bridgeford/Liam Wielopolski
Copywriter: Werner Marais
Art Director: Ismaeel Chetty
Account Manager: Megan Hall
Producer: Kim Lara King/Rory Bonnes
Date of First Appearance: Feb 22 2010 12:00AM
Entrant Company: Y&R SOUTH AFRICA, Johannesburg, SOUTH AFRICA

Description of Ambient execution
When commuters get onto their normal bus or train around the country, they are issued with a new ticket: a one-way ride straight to one of the worst, most notorious prisons in the country. A very personal reminder of what will happen if you don't hand in unlicensed and illegal firearms before the police amnesty deadline.