GREEN TOKYO GUNDAM PROJECT by ADK Asatsu-DK Tokyo, SOTSU for GREEN TOKYO GUNDAM PROJECT COMMITTEE

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GREEN TOKYO GUNDAM PROJECT

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency ADK Asatsu-DK Tokyo
Producer Takayuki Yamauchi, Shin Kagami, Takashi Nakano, Takashi Muto, Ryutaro Osaka, Kenichi Oi
Agency SOTSU
Released July 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: GREEN TOKYO GUNDAM PROJECT COMMITTEE
Product/Service: GUNDAM ROBOT TOY
Agency: SOTSU
Agency: ASATSU-DK
Producer: Takashi Muto/Ryutaro Osaka/Kenichi Oi/Takayuki Yamauchi/Takashi Nakano/Shin Kagami
Other Credits: Production Company: Sunrise Inc.
3rd Advertising Agency: Dentsu Inc. Tokyo
Date of First Appearance: Jul 11 2009 12:00AM
Entrant Company: DENTSU, Tokyo, JAPAN

Description of Ambient execution
We came up with the idea of constructing a real-size statue of the Gundam robot that stood 18 meters high. We wanted to bring the virtual Gundam living in the hearts of the character’s fans into the real world so that they could experience it first-hand.