JUST AS HEAVY by Lowe Brindfors Stockholm for FRISKIS & SVETTIS

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JUST AS HEAVY

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Industry Sports and Health Clubs, Gyms
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Sweden
Agency Lowe Brindfors Stockholm
Art Director Petter Lublin, Kalle Dos Santos
Copywriter Henning Wijkmark
Photographer Henrik Bonnevier
Account Supervisor Maria Lundvall, Pia Stenberg
Typographer Jesper Kewenter
Released August 2011

Credits & Description

Category: Entertainment & Leisure
Advertiser: FRISKIS & SVETTIS
Product/Service: GYM & HEALTH CENTRES
Agency: LOWE BRINDFORS
Copywriter: Henning Wijkmark
Art Director: Kalle Dos Santos/Petter Lublin
Photographer: Henrik Bonnevier
Typographer: Jesper Kewenter
Art Buyer: Ulrika Dalin
Account Supervisor: Maria Lundvall/Pia Stenberg
Advertiser's Supervisor: Staffan Marmolin
Account Manager: Lotta Nannmark/Cecilia Grufman
Account Manager: Lotta Nannmark/Cecilia Grufman
Other Credits: Retouch: Henrik Bonnevier/Repro: Rickard Dymling

Ambient Execution Description
The aim for Friskis & Svettis is to get many people started with their work out ambitions as possible. One of the reasons people choose not to start is due to the high cost of membership cards. We wanted to let people know that Friskis & Svettis offer the same training programs as other competiters, but for half the price.