Ascent Pharmahealth Outdoor Hairy Lemon: Big Day Out by The Reactor

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Hairy Lemon: Big Day Out

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Industry Health & Pharmaceutical Products
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency The Reactor
Copywriter Angus Smallwood, Chris Taylor
Designer Nicole Soccio
Production Chocolate Studios
Released January 2013

Credits & Description

The Reactor, Melbourne has kicked off 2013 with a new campaign for freshly signed client Hairy Lemon from Ascent Pharmaceuticals. An effervescent tablet containing B and C vitamins, Guarana and Ginseng, Hairy Lemon is targeted at people who can't let a day or night of having fun hold them back the next day. The Reactor capitalised on this by speaking to the summer music festival crowd via Channel V, rock posters and In fact, the campaign directly linked the names of the summer's most popular festivals with the benefits of recovering with a Hairy Lemon.

Category: Pharmaceutical & medical
Client: Ascent Pharmahealth
Agency: The Reactor
Country: Australia
Copywriter: Angus Smallwood
Copywriter: Chris Taylor
Creative Director/ art director: Nick Brown
Creative Director/ writer: Phil Childs
Production company: Chocolate Studios
Digital creative: Chris Lucas
Digital Project Manager: Chris Talbot
Sound Design: Marc Judson
Visual Effects: Ash Goodall
Designer: Nicole Soccio