Hammerite Outdoor PAINT ME RIGHT ON THE RUST!!! by Mediacom Moscow

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PAINT ME RIGHT ON THE RUST!!!

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Industry Paints, Paint Brushes, Adhesives
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Russia
Agency Mediacom Moscow
Art Director Sergey Smirnov
Account Supervisor Svetlana Ananieva
Illustrator Konstantin Drozdov
Released May 2013

Credits & Description

Advertiser: AKZONOBEL DECORATIVE PAINTS RUSSIA
Agency: MEDIACOM
Category: Transit
Art Director: Sergey Smirnov
Illustrator: Konstantin Drozdov
Account Supervisor: Svetlana Ananieva

Ambient Execution Description
The key message of campaign is "Paint me right on the rust!!!" Due to aggressive enviroment in Russia the most exposed to the torture tests, the hardest working metal are city buses! We dressed public transport with anti-corrosion suit made by Hammerite, the metal paint specialist. Our ad campaign took place in 10 key russian cities, including in Moscow and Saint-Petersburg, Bus routes were aimed to reach audience on the way to country houses and DIY outlets