SAMURAI SWORD by Ogilvy & Mather Kuala Lumpur for Hard Rock

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SAMURAI SWORD

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Industry Hotels & Resorts
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Malaysia
Agency Ogilvy & Mather Kuala Lumpur
Executive Creative Director Daniel Comar, Guillermo Caro, Gavin Earle Simpson
Art Director Yeoh Oon Hong
Copywriter Andrew Low
Photographer Loh Lin Shan - Untold Images, Edmond Leong - Untold Images
Released August 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: PALMCO HOTELS
Product/Service: HARD ROCK HOTEL PENANG
Agency: OGILVY & MATHER MALAYSIA
Executive Creative Director: Daniel Comar/Gavin Simpson
Copywriter: Andrew Low
Art Director: Yeoh Oon Hong
Photographer: Loh Lin Shan/Untold Images
Date of First Appearance: Aug 19 2009 12:00AM
Entrant Company: OGILVY & MATHER MALAYSIA, Kuala Lumpur, MALAYSIA

Description of Ambient execution
It was used as a "marketing/creative" means to drive traffic to Hard Rock Hotel in Penang. It was hung on the walls of the Hard Rock Cafe, Kuala Lumpur as per how a piece of rock memorabilia would be. The discription on the memorabilia drove the Hard Rock Hotel, Penang message.