FREE TAXI RIDE by Euro Rscg Mumbai for Hdfc Bank

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FREE TAXI RIDE

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Industry Banking
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency Euro Rscg Mumbai
Executive Creative Director Mr. Nilesh Vaidya
Art Director Priyanka Khade
Copywriter Joejee Manthanam
Released December 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: HDFC BANK
Product/Service: HDFC BANK AUTO LOANS
Agency: EURO RSCG INDIA
Executive Creative Director: Nilesh Vaidya
Creative Director: Joejee Manthanam
Copywriter: Joejee Manthanam
Art Director: Priyanka Khade
Account Manager: Mansi Vora
Date of First Appearance: Dec 19 2009 12:00AM
Entrant Company: EURO RSCG INDIA, Mumbai, INDIA

Description of Ambient execution
To recreate the feeling of having your own a car, HDFC Bank surprised taxi passengers by gifting them a free ride on reaching their destination. Passengers in turn experienced the feeling of owning a car even if they were travelling in a taxi.