YOUR HAIR'S TRYING TO TELL YOU... by Conill Advertising Los Angeles for Head & Shoulders

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YOUR HAIR'S TRYING TO TELL YOU...

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Industry Cosmetics & beauty products, Shampoos
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Conill Advertising Los Angeles
Art Director Juan Segui, Carlos Godinez
Copywriter Marcos Calandrelli
Released November 2009

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: PROCTER & GAMBLE
Product/Service: HEAD & SHOULDERS SHAMPOO
Agency: CONILL SAATCHI & SAATCHI
Creative Director: Marcos Calandrelli
Copywriter: Marcos Calandrelli
Art Director: Juan Segui/Carlos Godinez
Other Credits: Beatriz Del Amo/Gilmara Ayala/Carolina Varela
Date of First Appearance: Nov 10 2009 12:00AM
Entrant Company: CONILL SAATCHI & SAATCHI, Torrance, USA

Description of Ambient execution
Strategy: Connect with our consumers in an environment that they trust. / The Consumer: Hispanic Males: Appearance screams who they are, and is a signal of success. / The Place: Barbershops (61 locations in Los Angeles high Hispanic density areas). / Timing: January - February 2010. / Message: Take care of the hair you have with Head & Shoulders. Format: Floor decal, disruptive/conversational piece that grabs the attention of the consumer with organic design.

English Translation of Main Headlines
THE BEST HOMAGE TO THE FALLEN HAIRS IS TO TAKE CARE OF THE ONES YOU HAVE LEFT