FRISKIS & SVETTIS Outdoor THIGH by Lowe Brindfors Stockholm


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Industry Sports and Health Clubs, Gyms
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Sweden
Agency Lowe Brindfors Stockholm
Creative Director Martin Bartholf, Rickard Villard
Art Director Pelle Lundquist
Copywriter Stefan Pagreus
Photographer Jens Mortensen
Account Supervisor Maria Lundvall
Typographer Jesper Kewenter
Released December 2010

Credits & Description

Category: Entertainment & Leisure
Product/Service: GYM & HEALTH CENTRE
Date of First Appearance: Dec 20 2010
Entrant Company: LOWE BRINDFORS, Stockholm, SWEDEN
Creative Director: Villard/Bartholf
Copywriter: Stefan Pagreus
Art Director: Pelle Lundquist
Photographer: Jens Mortensen
Typographer: Jesper Kewenter
Art Buyer: Ulrika Dalin
Account Supervisor: Maria Lundvall
Advertiser's Supervisor: Staffan Marmolin
Account Manager: Lotta Nannmark

English Translation of Main Headlines
Friskis & Svettis is Sweden’s biggest fitness chain and this is an outdoor campaign promoting their membership card. Since all chains – Friskis & Svettis included – usually run campaigns in the beginning of January, the strategy was to get the message out before all competitors. We therefore ran this campaign two weeks before Christmas and suggested to the Swedes that they buy muscles as a Christmas present. The campaign was very successful and increased sales by 26 % compared to the previous year.