Heineken Outdoor HEINEKEN OPEN SOURCE STAGE by 358 Helsinki, Majla Btl Oy

Adsarchive » Outdoor » Heineken » HEINEKEN OPEN SOURCE STAGE


Pin to Collection
Add a note
Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Finland
Agency 358 Helsinki
Art Director Leo Karhunen
Copywriter Erkki Izarra
Producer Petra Yli-Hemminki
Photographer Miika Saksi
Typographer Leo Karhunen
Illustrator Leo Karhunen
Agency Majla Btl Oy
Released December 2011

Credits & Description

Category: Stunts & Live Advertising
Advertiser: HEINEKEN
Product/Service: HEINEKEN
Agency: 358 HELSINKI
Creative Director: Erkki Izarra
Copywriter: Erkki Izarra
Art Director: Leo Karhunen
Photographer: Miika Saksi
Illustrator: Leo Karhunen
Typographer: Leo Karhunen
Producer: Petra Yli-Hemminki
Account Manager: Robert From
Account Manager: Robert From
Other Credits: Maria Fridman (Art Director)/Ville Kovanen (Art Director)/Kerttu Penttilä (Artist Producer)

Ambient Execution Description
Open Source Stage was an official stage of Flow Festival 2011 and the crowdsourced curating of its program happened at Flow’s website. The organizers of this über-hipster festival accepted O.S.S. to the official program thanks to originality of the concept and the hype around it. Still, our sponsorship spending was not enough to call it “Heineken O.S.S.” in their media.

The Heineken Open Source Stage’s program was created together with the crowd on the Flow Festival’s website May 15 – June 26. The actual stage was at Flow Festival Aug 12-14. Over the festival’s 3 days a total of 13 acts performed during breaks in the main stage’s program.