Heineken Outdoor HEINEKEN STYLE NUGGETS by 358 Helsinki, Majla Btl Oy

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Finland
Agency 358 Helsinki
Art Director Leo Karhunen
Copywriter Erkki Izarra
Producer Petra Yli-Hemminki
Illustrator Iiris Ojanen
Agency Majla Btl Oy
Released December 2011

Credits & Description

Category: Stunts & Live Advertising
Advertiser: HEINEKEN
Product/Service: HEINEKEN
Agency: 358 HELSINKI
Creative Director: Erkki Izarra
Copywriter: Erkki Izarra
Art Director: Leo Karhunen
Illustrator: Iiris Ojanen (Graphic Designer)
Producer: Petra Yli-Hemminki
Account Manager: Robert From
Account Manager: Robert From
Other Credits: Maria Fridman (Ad)/Ville Kovanen (Ad)/Katriina Lankinen/Tuomas Siitonen (Architects)

English Translation of Main Headlines
”A shirt and a small Heineken, please”

Ambient Execution Description
Style Nuggets is a diner where people can buy combos that combine Heineken with premium designer items. A shirt and a beer. A wallet and a beer. Nail polish and a beer etc. This “apparel diner” toured 5 cities and served as a communication platform. In each city we launched a pirate radio station, poster campaign, PR campaign and Facebook group. Heineken Style Nuggets even sparked a small nationwide radio and print campaign. Heineken Style Nuggets was a great excuse to partner up with premium brands like Mark Jacobs, top architects, radio djs and club runners. That alone caused a positive stir for Heineken among Finland’s urban influencers.