STADIUM OF DREAMS by Leo Burnett Bangkok for Heineken

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STADIUM OF DREAMS

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Thailand
Agency Leo Burnett Bangkok
Executive Creative Director Keeratie Chaimoungkalo, Sompat Trisadikun
Art Director Sanpathit Tavijaroen, Narudol Karadist, Chairat Cheerunpong
Copywriter Chanwit Nimcharoen, Patcharaporn Lhuengusakul
Producer Sarawut Lertkittipaporn, Jirateep Sangsuwan, Sompetch Nuntasinlapachai
Illustrator Chutivat Cherdchoo - Visionary Group
Released February 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: THAI ASIA PACIFIC BREWERY
Product/Service: HEINEKEN
Agency: LEO BURNETT & ARC WORLDWIDE THAILAND
Executive Creative Director: Keeratie Chaimoungkalo/Sompat Trisadikun
Creative Director: Sanpathit Tavijaroen
Copywriter: Chanwit Nimcharoen/Patcharaporn Lhuengusakul
Art Director: Sanpathit Tavijaroen/Narudol Karadist/Chairat Cheerunpong
Account Manager: Pitiporn Jutisiriwatana/Purita Usnabhiraks/Rob Hall/Lalida Lohachitanond/Kittanate Piriyakarnsak
Illustrator: Visionary
Producer: Jirateep Sangsuwan/Sarawut Lertkittipaporn/Sompetch Nuntasinlapachai
Other Credits: Account Manager: Veevit Teotrakoon
Date of First Appearance: Mar 1 2009 12:00AM
Entrant Company: LEO BURNETT & ARC WORLDWIDE THAILAND, Bangkok, THAILAND

Description of Ambient execution
“The Stadium of Dreams” was introduced to launch the new Heineken UEFA Champions League 2009 can that had the 2009 final score engraved. It was a gigantic live football Stadium made of Heineken UCL cans that were without the score printed to let consumers witness the score by themselves. Consumers built this stadium via our micro site, which 332,654 cans were placed and installed at the exact same location on the real Stadium of Dreams in the center of Bangkok. Thousands of people witnessed each round of live matches until the 2009 final score was engraved in the end.