WALK-IN FRIDGE BOXES by TBWA\Neboko Amsterdam for Heineken

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WALK-IN FRIDGE BOXES

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency TBWA\Neboko Amsterdam
Art Director Jorn Kruijsen
Copywriter Jeroen Van De Sande
Photographer Rene Mesman
Account Supervisor Johan Jongkind
Illustrator Desmont De Kousemaeker
Released December 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: HEINEKEN
Product/Service: BEER
Agency: TBWA\NEBOKO
Executive Creative Director: Jorn Kruijsen/Jeroen Van De Sande
Copywriter: Jeroen Van De Sande
Art Director: Jorn Kruijsen
Account Manager: Machteld Van Woensel Kooy/Jascha Hoogendijk
Account Supervisor: Johan Jongkind
Advertiser's Supervisor: Reinoud Wolff/Annelotte Palthe
Illustrator: Desmont De Kousemaeker
Photographer: Rene Mesman
Other Credits: Modelmaker: Guy Van Doorn/Max Maarschalkerweerd
Date of First Appearance: Dec 9 2009 12:00AM
Entrant Company: TBWA\NEBOKO, Amsterdam, THE NETHERLANDS

Description of Ambient execution
Heineken Walk-in Fridge Boxes The Heineken ‘Walk-in Fridge’ commercial was a big success in the Netherlands in 2009. “I want one!” was a frequently posted reaction on YouTube. We decided to arouse this dream a bit more, by placing life-sized empty Walk-in Fridge Boxes on the streets of Amsterdam on garbage day. This let us create the suggestion that the Walk-in Fridge actually existed. We put the boxes at 20 busy locations on 8 December, just after the ‘Saint Nicholas’ holiday when the Dutch traditionally exchange gifts (and when you see lots of plasma tv boxes and such on the streets). The boxes measured 2 x 2 x 3.5 metres.