STAR SATURDAY by McCann Erickson Dublin for Heineken

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STAR SATURDAY

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Ireland
Agency McCann Erickson Dublin
Creative Director Shay Madden
Art Director Jonathon Cullen
Copywriter Jonny Pittard
Photographer Kevin Griffin
Released May 2010

Credits & Description

Category: Corporate Image
Advertiser: HEINEKEN
Product/Service: SPORTS SPONSORSHIP
Agency: McCANN ERICKSON DUBLIN
Date of First Appearance: May 4 2010
Entrant Company: McCANN ERICKSON DUBLIN, IRELAND
Creative Director: Shay Madden
Copywriter: Jonny Pittard
Art Director: Jonathon Cullen
Photographer: Kevin Griffin
Advertiser's Supervisor: Aisling O’brien
Account Manager: Kevin Twomey
Other Credits: Retouching By Midas

English Translation of Main Headlines
Star Saturday was a unique day in the Irish sporting calender in 2010 as the Heineken Cup Final (the major European rugby club competition) and the Champions League Final (the major European soccer competition) were being shown live on tv back to back. An unprecedented mix of rugby and soccer entertainment. Heineken were the chief sponsor of both events.