Hell Pizza Outdoor Rabbit Billboard by Barnes, Catmur & Friends Auckland

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Rabbit Billboard

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Industry Fast food
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market New Zealand
Agency Barnes, Catmur & Friends Auckland
Executive Creative Director Paul Catmur, Daniel Barnes
Creative Rob Longuet-Higgins, Rob Cook, Bradley Stratton
Production Juggernaut Advertising
Producer Shayna Armstrong
Released April 2014


Effie Awards Asia Pacific, 2015
The Winners David vs Goliath Gold
The Winners David vs Goliath Silver
The Winners Small Budget-Products Silver

Credits & Description

This Easter, Hell via agency Barnes Catmur & Friends, are releasing a pizza made with gourmet rabbit meat.
To show how much they care about real ingredients, and to give the Internet something to complain about, they're launching it with a billboard made entirely out of leftover rabbit skins. Just because you're evil, doesn't make waste okay.
Category: Food
Client: Hell Pizza
Agency: Barnes, Catmur & Friends Auckland
Production: Juggernaut
Country: New Zealand
Executive Creative Director: Daniel Barnes
Executive Creative Director: Paul Catmur
Creative: Rob Longuet-Higgins
Creative: Rob Cook
Creative: Bradley Stratton
Producer: Shayna Armstrong
Account Director: Jo Cheyne
Account Director: Meredith Maclean
Account Director: Luke Farmer
Production company: Juggernaut - Rob Malone
Tanner: Animal Skin Tanning Services Lt