CAR POETRY by Hello World for HELLO WORLD

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CAR POETRY

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency Hello World
Executive Creative Director Theo Ferreira
Art Director Koos Groenewald
Copywriter Rory Macrobert
Released February 2010

Credits & Description

Category: Ambient: Transit
Advertiser: HELLO WORLD
Product/Service: ADVERTISING AGENCY
Agency: HELLO WORLD
Executive Creative Director: Theo Ferreira
Copywriter: Rory Macrobert
Art Director: Koos Groenewald
Date of First Appearance: Mar 1 2010 12:00AM
Entrant Company: HELLO WORLD, Johannesburg, SOUTH AFRICA

Description of Ambient execution
How do you turn your standard company delivery van into a mobile billboard that interacts with the world by promoting your agency's goal of "starting conversations?" Easy, you reinvent the world's most enjoyed kitchen activity - the art of fridge magnet poetry. We created giant magnetic words in the style of fridge poetry, and stuck them onto our car for anyone to play with. The result? A delivery van that started conversations wherever it went. And if people stole the words, then great - each word had a little message printed on it, written especially for the budding kleptos. The effects were soon seen as we noticed more and more cars driving around with our stolen conversation starters.