PENNY by J. Walter Thompson Bangkok for Savoey Restaurant

PENNY

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Industry Restaurants, Pubs & Bars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Thailand
Agency J. Walter Thompson Bangkok
Executive Creative Director Pinit Chantaprateep
Art Director Kittiphan Palmoke
Copywriter Warawut Kaennakham, Littichai Panitjaroen
Producer Supatra Asawateppitak
Photographer Chatchai Chaiterdsiri
Account Supervisor Peeravit Pansuwan
Illustrator Chamni's Eye Studio
Released February 2010

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: SAVOEY SEAFOOD & SON
Product/Service: HELP HAITI APPEAL
Agency: JWT BANGKOK
Executive Creative Director: Pinit Chantaprateep
Creative Director: Warawut Kaennakham/Kittiphan Palmoke
Copywriter: Warawut Kaennakham/Littichai Panitjaroen
Art Director: Kittiphan Palmoke/Peeravit Pansuwan
Account Manager: --
Account Supervisor: Peeravit Pansuwan
Advertiser's Supervisor: Chantima Thampirak
Illustrator: Chamni's Studio
Typographer: --
Photographer: Chatchai Chaiterdsiri
Producer: Supatra Asawateppitak
Other Credits: --
Date of First Appearance: Feb 12 2010 12:00AM
Entrant Company: JWT BANGKOK, THAILAND

Description of Ambient execution
Because Savoey is relevant to the restaurant, a place where people get together to enjoy eating food. So we create an emotional strategy that can motivate people to think about the hunger of Haiti victims. The best way to communicate the message is the collected-bill time after customers finish their meals. The Change Tray is created to convey the idea. When the waiter/waitress returns the change tray, customers take away their changes. Upon taking the change, they will find a penny left behind on the tray, this penny is actually adhered on the tray by magnet. The coin which is stuck on tray will attract the consumer’s interest to notice a picture of Haiti’s victim-kid opens his palm asking for help. The copy written on the tray : ‘Your Small Change Can Give Them a Big Meal’...Help donating for Haiti at all branches of Savoey Restaurant.

English Translation of Main Headlines
Headline: Help Haiti.