HOMELESS CHILDREN by Hantang Communications Group for HI ORPHANS & DISABLED CHILDREN FOUNDATION

HOMELESS CHILDREN

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Industry Charities, Foundations, Volunteers, Racial/Ethnic/Handicapped/Minority Awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market China
Agency Hantang Communications Group
Executive Creative Director Wayne Huang
Creative Director Eden Cheng
Art Director Winsome Xu, King Wang, Joy Huang
Copywriter Doris Lu, Fang Yuan, Tao Jie
Released March 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: HI ORPHANS & DISABLED CHILDREN FOUNDATION
Product/Service: CHILDREN'S FOUNDATION
Agency: HANTANG COMMUNICATIONS GROUP
Executive Creative Director: Wayne Huang
Creative Director: Eden Cheng
Copywriter: Doris Lu/Fang Yuan/Tao Jie
Art Director: Winsome Xu/Joy Huang/King Wang
Account Manager: Kyle Tsao
Date of First Appearance: Mar 18 2009 12:00AM
Entrant Company: HANTANG COMMUNICATIONS GROUP, Shanghai, CHINA

Description of Ambient execution

The Brief: The Hi Orphans & Disabled Children Foundation has helped over 100,000 orphans and disabled children. But in China, over 360,000 children are still homeless. The Hi Foundation was expected to involve more individuals and families, together with the foundation, to help orphans and disabled children. The Challenge: The challenge was that many people simply didn't realize that the children who desperately need help were just around them. The Solution: A special sculpture was created by artists in the HengYuanXiang Art Museum. The light and the casting shadow is what makes this piece unique and interesting, not only for the viewers around, but those who steps in the scene, interacts with art with their own silhouette. It was made by garbage littered by people in their daily lives. It led people in a thinking that those children's tragedies were being neglected like garbage. The message was strong: "help them, do not abandon them". The Results: The sculpture was acknowledged by many visitors to be a piece of art filled with deep thoughts. During the month of exhibition, among over 3,500 visitors, 68 people contacted the Hi Foundation expressing their willingness to adopt orphans, over 400 people volunteered to join the Hi Foundation. In addition, more than 2,300 pieces of clothes and food were collected and delivered to orphans and disabled children.