THE GREEN WAY TO LONDON by TBWA\ Brussels for Eurostar

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THE GREEN WAY TO LONDON

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Belgium
Agency TBWA\ Brussels
Creative Director Jan Macken
Art Director Alex Ameye
Copywriter Wilfrid Morin
Producer Willy Hebbrecht
Account Supervisor Nathalie Ducène
Released October 2009

Credits & Description

Category: Ambient: Transit
Advertiser: EUROSTAR
Product/Service: HIGH SPEED TRAIN FROM BRUSSELS TO LONDON
Agency: TBWA\BRUSSELS
Creative Director: Jan Macken
Copywriter: Wilfrid Morin
Art Director: Alex Ameye
Account Manager: Yolanda Lopez Gomez
Account Supervisor: Nathalie Ducène
Advertiser's Supervisor: Anne-Françoise Piette/Elise Min/Ilde De Martelaere
Producer: Willy Hebbrecht
Date of First Appearance: Oct 3 2009 12:00AM
Entrant Company: TBWA\BRUSSELS, BELGIUM

Description of Ambient execution
High speed train Eurostar recycles the trash from one trip into an artwork communicating its ecological program to the travellers in the Brussels departure hall.