HINGE Outdoor Let's Be Real, 8 by Barton F. Graf New York

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Let's Be Real, 8

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Industry Mobile applications
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Barton F. Graf New York
Chief Creative Officer Matt Elhardt, Gerry Graf
Executive Creative Director Jeff Benjamin
Creative Director Matt Moore, Jonathan Vingiano
Art Director Zoe Kessler
Released October 2017

Credits & Description

Media: Outdoor
Category: Entertainment & leisure
Client: Hinge
Agency: Barton F. Graf
Chief Creative Officer: Gerry Graf
Executive Creative Director: Jeff Benjamin
Creative Director: Jonathan Vingiano
Creative Director: Matt Moore
Art Director: Zoe Kessler
Copywriter: Molly Wilkof
Producer: Andra Gould
Account Director: Brandon Owens
Agency Producer: Theresa Reyes
Strategy Director: Ellery Luse
Account Executive: Sunchia Eckert
Hinge is a dating app that differs from Tinder in that it offers real connections and matches you with people who are friends of your friends in social media. Barton F. Graf New York has introduced the tagline 'Let’s be real' and in this new long copy out of home campaign tells stories inspired by users.