Honda Outdoor Honda Civic GX: Natural-Gas billboard by RPA

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Honda Civic GX: Natural-Gas billboard

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency RPA
Creative Director Joe Baratelli
Released July 2010

Credits & Description

To catch the attention of 405 commuters in the Los Angeles area, Honda just unveiled a 3-D outdoor board to show off the Civic GX’s clean natural-gas power. Communicating Honda’s innovation and environmental awareness, the nearly free of emissions-free Civic GX is brought to life with lighted 3-D graphics to simulate clean-burning natural-gas flames.

Advertising Agency: RPA, USA
Chief Creative Officer: David Smith
Creative Director: Joe Baratelli
ACD/Art: Nathan Crow
Senior Copywriter: Adam Lowrey
Agency Producer: Shirley Tuber