Honda Outdoor FACE BOOM! by Dentsu Inc. Tokyo, KAIBUTSU Tokyo

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Industry Automotive, Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency Dentsu Inc. Tokyo
Agency KAIBUTSU Tokyo
Released May 2012


Asia Pacific Advertising Festival (AdFest) 2013
OUTDOOR LOTUS Electronic Poster/Video BRONZE

Credits & Description

Type of Entry Outdoor: Ambient
Category Special Build
Advertiser/Client HONDA
Entrant Company: DENTSU Tokyo, JAPAN
Advertising Agency: DENTSU Tokyo, JAPAN
2nd Advertising Agency: KAIBUTSU Tokyo, JAPAN
Mitsuhiro Ichiba Dentsu Inc. Tokyo Agency Producer
Roy Ryo Tsukiji Birdman Inc. Director
Youichi Kanazawa Birdman Inc. Technical Director
Nobuaki Arikata Birdman Inc. Flash Programmer
Takeru Kobayashi 29970 Programmer
Junichi Arakawa Birdman Inc. Cg Designer
Masanobu Ishii Kaibutsu Inc. Designer
Sanako Ukon Kaibutsu Inc. Designer
Mery Hayama Kaibutsu Inc. Designer
Shojiro Nakaoka Bitztream Sound Director
Hiroki Ono Aoi Advertising Promotion Inc. Film Director
Syunsuke Nakamura Aoi Advertising Promotion Inc. Film Producer
Yoshihiro Asada Aoi Advertising Promotion Inc. Video Pm
Takayuki Inase Aoi Advertising Promotion Inc. Video Pm
Masafumi Maruyama Dentsu Inc. Tokyo Account Executive
Yoshifumi Nakagawa Dentsu Inc. Tokyo Account Executive
Ryoichi Nakano Dentsu Inc. Tokyo Creative Director
Yusuke Kitani Kaibutsu Inc. Creative Director/Art Director
Naoki Tanaka Dentsu Inc. Tokyo Copywriter/Planner
Description of Ambient execution:
Since year 2000, children’s reduced opportunities to contact cars have become a major issue. In order to convey the “FUN” in Honda brand by experiencing the car’s true values, we invented a car that runs with a smile. The car, with the world’s first interface to drive with a “face” using facial recognition technology, made a surprise exhibition at the motor show. As a result, SNS, news sites and TV shows picked up children’s smiles, created through the experience of the Honda brand, and reached over 100million households. And since it was very popular and favoured by the users, it was presented in Honda hosted events all over Japan.
English Translation of Main Headlines:
A car that runs on a smile “Reduced opportunities to contact cars” has become a major issue in Japan. If it stays like this, our children will grow up not knowing how fun cars really are. So, let’s give our children “the excitement to drive” that they will never forget.