Honda Outdoor Plug by RPA

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency RPA
Executive Creative Director Bertrand Garbassi, Jason Sperling Senior Vice President
Art Director Katie Carlile
Copywriter Damian Frticelli
Released September 2012

Credits & Description

Media: Outdoor
Geo: United States
Alternative Title: FIT EV ON BOARD
Category: Automotive
Agency: RPA
Brand: Honda
Advertising Agency: RPA, USA
Chief Creative Officer: Joe Baratelli
Group Creative Director: Jason Sperling
Creative Director / Art Director: Jason Sperling
Associate Creative Director / Copywriter: Damian Fraticelli
Sr. Art Director: Katie Carlile
Sr. Copywriter: Damian Fraticelli
Honda's Plug-In Vehicle Gets a Plug-In Billboard to Match
The limited release of the 100% electric Fit EV in California called for something special. Not only because it boasts the highest EPA fuel efficiency rating at 118MPGe, but it’s Honda’s first foray into plug-in vehicles. So how could we show that this city-smart, technology-packed car is fun while being quite serious about energy conservation? We plugged it into the iconic H-mark and turned off a few lights to send those travelling one of the state’s busiest freeways a message: The race for ever-higher fuel efficiency is on. And Honda is leading the way.