TRACKTAPE by Ogilvy & Mather Mexico for Hot Wheels

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TRACKTAPE

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Industry Toys
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Mexico
Agency Ogilvy & Mather Mexico
Executive Creative Director Miguel Angel Ruiz Reyes
Copywriter Fernando Carrera, Victor Alvarado
Producer Juan Pablo Osio
Account Supervisor Maria Del Pilar Troconis
Released June 2011

Awards

Cannes Lions 2011
Outdoor Lions Small Scale Special Solutions Bronze

Credits & Description

Type of Entry: Ambient
Category: Small Scale Special Solutions
Title: TRACKTAPE
Advertiser/Client: MATTEL MÉXICO
Product/Service: HOT WHEELS
Entrant Company: OGILVY MEXICO, MEXICO
Advertising Agency: OGILVY MEXICO, MEXICO
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz Reyes
Creative Director: Victor Alvarado/Fernando Carrera
Art Director: Victor Alvarado/Fernando Carrera
Copywriter: Fernando Carrera/Victor Alvarado
Advertiser's Supervisor: Giancarlo Melloni
Planner: Javier Macías
Account Manager: Alejandra Gómez
Account Supervisor: Pilar Troconis
Producer: Juan Pablo Osio
Description of Ambient execution:
The Track Tape is a very simple, fun and economic way of transforming every single place into a Hot Wheels ad. Besides, the Track Tape works as advertising, placed exactly where the target is by the own target market.