LIVE POSTERS by Leo Burnett London for Shelter

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LIVE POSTERS

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency Leo Burnett London
Creative Director Jonathan Burley
Art Director Richard Brim
Copywriter Daniel Fisher
Released September 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: SHELTER
Product/Service: HOUSE OF CARDS EXHIBITION
Agency: LEO BURNETT
Executive Creative Director: Jonathan Burley
Creative Director: Jonathan Burley
Copywriter: Daniel Fisher
Art Director: Richard Brim
Date of First Appearance: Sep 14 2009 12:00AM
Entrant Company: LEO BURNETT, London, UNITED KINGDOM

Description of Ambient execution
As part of the promotion for the Shelter ‘House of Cards’ exhibition, a series of empty poster templates were put in prominent location all over London. Over the course of a week various London street artists - as well as members of the public - were invited to fill in the blanks. So well received were they that many of them were stolen, some even ending up on ebay. The rest were eventually sold in aid of Shelter.