Biolit Outdoor Cockroach by Y&R Prague

Adsarchive » Outdoor » Biolit » Cockroach


Pin to Collection
Add a note
Industry Insecticides
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Czech Republic
Agency Y&R Prague
Executive Creative Director Jaime Mandelbaum
Copywriter Marco Antonio Do Nascimento
Photographer Adam Bartas
Released February 2013


Golden Drum 2013
Outdoor Household maintenance Silver Drum

Credits & Description

Campaign name: Biolit
Year/ID: 2013 / C_34_006_G13
Product and services: Biolit
Entry Series: Biolit
Registrant: Y&R Prague
Brand name: Biolit
Advertising agency, city: Y&R Prague
Art director: Marco Antonio do Nascimento
Executive Creative Director: Jaime Mandelbaum
Copywriter: Marco Antonio do Nascimento
Creative director: Jaime Mandelbaum, Matthew Edwards, Marco Antonio do Nascimento
Photographer: Adam Bartas
Post Production: Furia
Creative idea explanation: Biolit is a local brand of insecticides in Czech Republic which recently expanded to several other markets in the CEE region. We were asked to communicate in a simple straight forward manner the power and efficacy as well as the range of products that Biolit offers, what could be simpler than showing where Biolit is, flying and crawling insects are not.