COUNTDOWN TO BEAUTY by ADK Asatsu-DK Tokyo for Hoyu Co.

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COUNTDOWN TO BEAUTY

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Industry Hair Care
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency ADK Asatsu-DK Tokyo
Creative Director Tomohiro Sakurai
Art Director Mutsumi Ajichi, Kunikazu Hoshiba
Copywriter Hideo Fujimoto
Account Supervisor Nobuyuki Tanaka
Released September 2010

Credits & Description

Category: Cosmetics & Beauty, Toiletries & Pharmacy
Advertiser: HOYU
Product/Service: HAIR PRODUCTS
Agency: ADK JAPAN
Date of First Appearance: Sep 1 2010
Entrant Company: ADK JAPAN, Tokyo, JAPAN
Creative Director: Tomohiro Sakurai
Copywriter: Hideo Fujimoto
Art Director: Mutsumi Ajichi/Kunikazu Hoshiba
Account Supervisor: Nobuyuki Tanaka
Advertiser's Supervisor: Kouji Miyoshi
Account Manager: Msasahito Watanab

English Translation of Main Headlines
The idea behind the product marketing was "near the end of the styling process, the client feels mounting anticipation". The name chosen to tie in with the countdown concept was "3210". The shape of the packaging also represents the idea of a countdown in progress , beauty perceived in incomplete rather than complete forms.The plan for the 3210 poster was to produce something that would give maximum play to the wonderful form of the actual packaging.The work emphasizes harmony with the interior décor of top salons, creates a talking point with salon clients, and coordinates with the overall spatial concept.