AVATAR by Publicis iStrat Gurgaon for HP

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AVATAR

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Industry Computers & Computer Accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency Publicis iStrat Gurgaon
Executive Creative Director Anindya Banerjee
Art Director Lobsang Wangchen, Nitesh Sah
Copywriter Vishal Chemjong
Account Supervisor Bhawika Chhabra
Released December 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: HEWLETT PACKARD
Product/Service: COMPUTERS
Agency: PUBLICIS COMMUNICATIONS
Executive Creative Director: Anindya Banerjee
Creative Director: Vishal Chemjong/Lobsang Wangchen
Copywriter: Vishal Chemjong
Art Director: Lobsang Wangchen/Nitesh Sah
Account Supervisor: Bhawika Chhabra
Other Credits: Chandan Aggarwal
Date of First Appearance: Dec 5 2009 12:00AM
Entrant Company: PUBLICIS COMMUNICATIONS, Gurgaon, INDIA

Description of Ambient execution
CINEMA HALLS - We created a unique commercial to run exclusively in digital theatres across the city. We bought regular commercial slots for the movie 'AVATAR'. With the help of clever tie-ups with theatres, we manage to buy the last commercial slot before the movie starts. So when the HP commercial was played, patrons go the impression that the feature was being played on a giant HP computer.