INTERACTIVE MIRROR by Dentsu Inc. Tokyo for HP

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INTERACTIVE MIRROR

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Industry Computers & Computer Accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Naoya Hosokawa
Art Director Takahiro Tsuchiya
Copywriter Yasuhiro Yuya, Ryohei Manabe
Producer Web Design
Photographer Web Planner
Account Supervisor Refresh Design
Typographer Pr Producer
Illustrator Chief Strategist
Released June 2009

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: HEWLETT-PACKARD
Product/Service: CONSUMER PC
Agency: DENTSU
Creative Director: Naoya Hosokawa
Copywriter: Yasuhiro Yuya/Ryohei Manabe
Art Director: Takahiro Tsuchiya
Account Manager: Media Art: Qosmo
Account Supervisor: Design:taki Corporation
Advertiser's Supervisor: Movie/Event: Monster Urtla
Illustrator: Strategist: Takuya Takemoto
Typographer: Pr Producer: Yuta Muto
Photographer: Web Planner: Yasuhiro Yuya/Ryohei Manabe
Producer: Web Design: Semitransparent Design
Other Credits: Agency Producer: Motofumi Kanesaka
Date of First Appearance: Jun 20 2009 12:00AM
Entrant Company: DENTSU, Tokyo, JAPAN

Description of Ambient execution
When you stand in front of it, it automatically changes your clothes or hair style into something individualistic. By holding a cell phone to a QR code you could register on the HP campaign site.