HP Outdoor PEEPHOLE by Publicis Capital Delhi

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Industry Printers, Scanners & Supplies
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency Publicis Capital Delhi
Art Director Sunny Johnny
Copywriter Seby John, Sudhir Das
Producer Anoop Gambhir, Aditya Gulati
Photographer Bibhuti Bhattacharya
Account Supervisor Avneeta Gulati
Released July 2011

Credits & Description

Category: Bars, Restaurants & Stores, etc.
Advertiser: HP
Product/Service: HP PEN DRIVES
Chief Creative Officer: Emmanuel Upputuru
Copywriter: Sudhir Das/Seby John
Art Director: Sunny Johnny
Photographer: Bibhuti Bhattacharya
Account Supervisor: Avneeta Gulati
Advertiser's Supervisor: Pranesh Raje Urs
Producer: Aditya Gulati/Anoop Gambhir
Account Manager: Lavanya Tagra
Planner: Shrishti Jain
Account Manager: Lavanya Tagra
Planner: Shrishti Jain
Other Credits: Studio Artists And Finishing: Parveen Saini/Atul Kapoor/Nishan Singh

Ambient Execution Description
The brief was to demonstrate the large storage capacity of HP pen drives.

A poster was specially designed to fit the glass doors commonly found on video, music and book stores in in popular markets across Delhi.

People passing by and visiting these stores saw a fully blanked out window, with a small hole in the shape of a pen drive along with an invitation to peek through it.

When they did, they saw the entire store fitting inside the tiny flash drive, literally demonstrating the large capacity of HP pen drives.