HSL Helsinki Region Transport Outdoor Walking Capital of The World, 3 by 358 Helsinki

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Walking Capital of The World, 3

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Industry Destinations (Countries & Places)
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Finland
Agency 358 Helsinki
Creative Director Ale Lauraeus
Art Director Ale Lauraeus
Copywriter Juhani Ylitalo
Released May 2018

Credits & Description

Media: Outdoor
Category: Travel, transport & tourism
Client: Helsinki Region Transport
Agency: 358 Helsinki
Production: 358 Helsinki & Cocoa
Country: Finland
Director: Tom Hakala
Creative Director: Ale Lauraéus
Art Director: Ale Lauraéus
Copywriter: Juhani Ylitalo
Producer: Henri Ollinkari
Graphic Designer: mark nurmi
DoP: Tom Hakala
Agency Producer: Ellen Jabai
Photographer: Will Burrard-Lucas
Photographer: LAURI ERIKSSON
2nd Camera: Tuomas Nurmi
Boom operator: Taneli Suoranta
Editor: Janne Kilpeläinen
Sound design: Janne Kilpeläinen & Markku Mäkelä
Grade: Joni Kuusisto
Cinematographer: Risto Haapiainen
Synopsis:
Wildlife photographer Will Burrard-Lucas photographed pedestrians in the Helsinki region. Helsinki regional transport wants to encourage everyone in the metropolitan area to walk more. Walking brings cities to life and supports citizens’ physical and mental wellbeing. Walking is also a fundamental aspect of using public transport and an important element in urban trip chains. Helsinki regional transport wants to turn the Helsinki region into the walking capital of the world.