THE LONGEST CHEWING GUM EVER by Gitam BBDO Tel Aviv for Hubba Bubba

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THE LONGEST CHEWING GUM EVER

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Industry Chewing-Gum
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Israel
Agency Gitam BBDO Tel Aviv
Creative Director Eran Bar-Yohai
Art Director Kamil Mekhty
Copywriter Yaniv Sahar
Account Supervisor Dror Tankus
Released August 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: WRIGLEY
Product/Service: HUBBA BUBBA
Agency: GITAM BBDO
Creative Director: Eran Bar Yohai
Copywriter: Yaniv Sahar
Art Director: Kamil Mekhty
Account Manager: Yael Meltzer
Account Supervisor: Dror Tankus
Other Credits: Director Of Print Production: Danielle Eshel
Date of First Appearance: Aug 26 2009 12:00AM
Entrant Company: GITAM BBDO, Tel Aviv, ISRAEL

Description of Ambient execution
In this campaign, Wrigley wanted to advertise their “Hubba Bubba” chewing gum which is known for its cool wrapping, flavor and extra special length that rolls out to 1.80 meters! They wanted the ad to stand out and reach children's attention. We built a huge wall 10 meters high and 30 meters long in one of the biggest family entertainment centers that is active both day and night. This 3D billboard was used to demonstrate the length of the Hubba Bubba Tape, by “wrapping” the gum around the billboard and simulating the product packaging with a diameter of 5 meters. Over 250,000 children and adults were exposed to this campaign throughout the summer months.