STICKY MAN by DDB & Co Istanbul for Kariyer.net

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STICKY MAN

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Industry Recruiting
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Turkey
Agency DDB & Co Istanbul
Creative Director Demir Karpat Polat
Copywriter Orhan Gazi Kandemir, Kerem Car, Gokhanozdemir
Account Supervisor Asli Haymana
Released February 2010

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: KARIYER.NET
Product/Service: HUMAN RESOURCES WEBSITE
Agency: DDB&CO.
Creative Director: Karpat Polat
Copywriter: Kerem Car/Orhan Gazi Kandemir/Gokhanozdemir
Account Supervisor: Asli Haymana
Date of First Appearance: Mar 1 2010 12:00AM
Entrant Company: DDB&CO., Istanbul, TURKEY

Description of Ambient execution
We used real street sellers selling sticky-men toys that were thrown against the wall and came climbing down.With just a poster and some t-shirts, we showed the metaphore of peoples career life as they climb down the corporate ladder instead of climbing it up. The poster was placed on Istiklal Caddesi that has more than three million pedestrians daily.