Hyundai Outdoor HYUNDAI RACE by Hyundai Motor Company

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HYUNDAI RACE

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Korea
Agency Hyundai Motor Company
Released October 2011

Credits & Description

Category: Digital Outdoor
Advertiser: HYUNDAI MOTOR COMPANY
Product/Service: HYUNDAI VELOSTER / HYUNDAI BRAND IMAGE
Agency: HYUNDAI MOTOR COMPANY

Ambient Execution Description
In New York Times Square, where there are hundreds of competitive billboards, Hyundai Motors wanted to draw the attention of people.
To attract them, Hyundai launched ‘Hyundai Race’, an interactive racing game which can be played by an iPhone. Anyone can play the game on the biggest screen ever in Times Square with a large number of people watching, by simply downloading the Hyundai Race app from the App Store.