IBM Outdoor THINK: AN EXPLORATION INTO MAKING THE WORLD WORK BETTER by SYPartners

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THINK: AN EXPLORATION INTO MAKING THE WORLD WORK BETTER

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Industry IT Solutions & Professional Networks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency SYPartners
Executive Creative Director Mathew Cullen
Creative Director Nicolas Maitret
Released January 2012

Credits & Description

Category: Digital Outdoor
Advertiser: IBM
Product/Service: IBM CENTENNIAL CELEBRATION
Agency: SYPARTNERS
Chief Creative Officer: Susana Rodríguez De Tembleque
Executive Creative Director: Mathew Cullen
Creative Director: Nicolas Maitret
Other Credits: Agency Partners: Mirada, RAA, George P. Johnson, Motion Theory (Production Company)

Ambient Execution Description
The THINK exhibit was installed at New York City's Lincoln Center, near the corner of 65th Street and Broadway, to engage visitors in a conversation about technology and the way it's helping to make the world work better. It included a 123' data visualization wall displaying beautiful motion graphic renderings of real time data being collected around the city.