IBM Outdoor BENCH by Ogilvy Paris

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Industry IT Solutions & Professional Networks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market France
Agency Ogilvy Paris
Executive Creative Director Susan Westre
Art Director Daniel Diego Lincoln
Copywriter Andrew Mellen, Lauren Elkins
Photographer Bruno Bicalho Carvalhaes
Released June 2013


Cannes Lions 2013
Outdoor Lions Billboards & Street Furniture; Corporate Image Grand Prix

Credits & Description

IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better. Thatâs why IBM and Ogilvy & Mather Paris are working together to spark positive change with the âPeople for Smarter Citiesâ project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.
Category: Business equipment & services
Client: IBM
Agency: Ogilvy & Mather Paris
Country: France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Art Director: Daniel Diego Lincoln
Copywriter: Lauren Elkins
Copywriter: Andrew Mellen
Concept: Daniel Diego Lincoln/Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisor: Muriel Benitah, Mary McFarland