BENCH by Ogilvy & Mather Paris for IBM

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Industry IT Solutions & Professional Networks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market France
Agency Ogilvy & Mather Paris
Executive Creative Director Susan Westre
Art Director Daniel Diego Lincoln
Copywriter Andrew Mellen, Lauren Elkins
Photographer Bruno Bicalho Carvalhaes
Released June 2013


Cannes Lions 2013
Outdoor Lions Billboards & Street Furniture; Corporate Image Grand Prix

Credits & Description

IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better. Thatâs why IBM and Ogilvy & Mather Paris are working together to spark positive change with the âPeople for Smarter Citiesâ project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.
Category: Business equipment & services
Client: IBM
Agency: Ogilvy & Mather Paris
Country: France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Art Director: Daniel Diego Lincoln
Copywriter: Lauren Elkins
Copywriter: Andrew Mellen
Concept: Daniel Diego Lincoln/Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisor: Muriel Benitah, Mary McFarland