IKEA FURNITURE ART by Grabarz & Partner Hamburg, Lukas Lindemann Rosinski for IKEA

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IKEA FURNITURE ART

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Industry Department Stores & Shopping Malls
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Grabarz & Partner Hamburg
Art Director Jan Woelfel, Tim Hartwig
Account Supervisor Franziska Mattes, Denise Ewald
Agency Lukas Lindemann Rosinski
Executive Creative Director Ralf Nolting, Ralf Heuel
Art Director Oliver Brkitsch, Moritz Tolle, Stefan Schoembs
Copywriter Tom Hauser, Heiko Notter, André Hennen Leagas Delaney Hamburg Gmbh
Producer Cobblestone Hamburg
Account Supervisor Laura Becker
Released January 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: IKEA
Product/Service: IKEA ASSEMBLY SERVICE
Agency: GRABARZ & PARTNER
Agency: LUKAS LINDEMANN ROSINSKI
Executive Creative Director: Ralf Heuel
Creative Director: Tom Hauser
Copywriter: Tom Hauser/André Hennen/Heiko Notter
Art Director: Moritz Tolle/Oliver Brkitsch/Jan Woelfel/Stefan Schoembs/Tim Hartwig
Account Supervisor: Denise Ewald/Franziska Mattes/Laura Becker
Advertiser's Supervisor: Claudia Willvonseder/Hendrik Zimmer/Sebastian Mensing
Producer: Cobblestone Hamburg: Natalie Buba/Tanja Bruhn/Sven Schoenmann/Dennis Riebenstahl
Other Credits: Graphic Artist: J. Nitsch; Sound Studio: Hahn Nitzsche; Sound Engineer: Thomas Nitzsche
Date of First Appearance: Jan 4 2010 12:00AM
Entrant Company: GRABARZ & PARTNER, Hamburg, GERMANY

Description of Ambient execution
At the exhibition FENOMEN IKEA, which took place in the Museum for Art and Trade in Hamburg, we surprised the visitors with a truly unique museum stunt: IKEA Furniture Art. Next to the regular exhibition pieces, we placed fascinating sculptures, which were actually wrongly assembled IKEA furniture. Banners resolved the idea in a charming way: If talents lie more in art than in assembling furniture properly, the IKEA Assembly Service will gladly help out next time!