TRAILER by Leo Burnett Hong Kong for IKEA

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TRAILER

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Industry Department Stores & Shopping Malls
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Hong Kong SAR China
Agency Leo Burnett Hong Kong
Creative Director Victor Manggunio
Art Director Tik Lau
Copywriter Wilson Ang
Account Supervisor Margaret Chan
Released February 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: IKEA
Product/Service: CURTAINS
Agency: LEO BURNETT
Executive Creative Director: Victor Manggunio
Creative Director: Victor Manggunio
Copywriter: Wilson Ang
Art Director: Tik Lau
Account Manager: Emmie Tse
Account Supervisor: Margaret Chan
Advertiser's Supervisor: Benjamin Birks
Date of First Appearance: Mar 1 2010 12:00AM
Entrant Company: LEO BURNETT, Hong Kong, HONG KONG

Description of Ambient execution
We put an interesting twist to the iconic cinema ‘red curtain’ that opens before the movie starts. Using several enormous cinema curtains produced from IKEA’s 2010 range – each opening one after the other – we were able to catch the audience off-guard and get their full attention.