IKEA Outdoor IKEA BOXTOP PORSCHE by Wirz Werbung Zurich

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IKEA BOXTOP PORSCHE

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Industry Department Stores & Shopping Malls
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Switzerland
Agency Wirz Werbung Zurich
Executive Creative Director Philipp Skrabal
Creative Director Thomas Kurzmeyer
Art Director Raul Serrat, Hanning Beland
Copywriter Tom Zurcher
Account Supervisor Marcel Berg
Released January 2012

Credits & Description

Category: Transit
Advertiser: IKEA
Product/Service: IKEA
Agency: WIRZ/BBDO
Executive Creative Director: Philipp Skrabal
Creative Director: Thomas Kurzmeyer
Copywriter: Tom Zürcher
Art Director: Raul Serrat/Hanning Beland
Account Supervisor: Marcel Berg
Account Manager: Yves Rückert
Account Manager: Yves Rückert

English Translation of Main Headlines
Make room for new ideas.

Ambient Execution Description
All too often, IKEA is perceived as a company geared exclusively to the needs of a budget-minded target group.

As part of the “Make room for new ideas” campaign in early summer and autumn, we had Porsche Panameras piled high with IKEA boxes driving through the main streets of the biggest cities in Switzerland.

Result
An original, eye-catching means of disseminating the core messages: “Even for the well-heeled” (implicit) and “Make room for new ideas” (explicit) generating thousands of contacts in the shortest time possible.