IKEA FAMILY HEJ FILMSTUDIO TOUR by Ogilvy & Mather Frankfurt for IKEA

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IKEA FAMILY HEJ FILMSTUDIO TOUR

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Industry Department Stores & Shopping Malls
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Ogilvy & Mather Frankfurt
Executive Creative Director Michael Kutschinski
Creative Director Uwe Jakob, Dr. Ulf Schmidt
Art Director Seren Fielko, Jan Schulz, Douglas Savage, Klaus-Martin Michaelis, Anahita Khosravi, Julia Scherer
Copywriter Isabel Rathgeber, Nina Puri, Daniela Schmidt, Nico Schneider, Yvonne Straessner, Ralf Schulte
Photographer Bernd Meyer
Account Supervisor Frank Apel, Matthias Lindenberger
Released January 2010

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: IKEA
Product/Service: IKEA
Agency: OGILVY FRANKFURT
Executive Creative Director: Michael Kutschinski
Creative Director: Dr. Ulf Schmidt/Uwe Jakob
Copywriter: Ralf Schulte/Nico Schneider/Yvonne Straessner/Isabel Rathgeber/Daniela Schmidt/Nina Puri
Art Director: Seren Fielko/Jan Schulz/Douglas Savage/Julia Scherer/Klaus-Martin Michaelis/Anahita Khosravi
Account Manager: Martin Molter/Vanessa Broskowski/Katja Heinbuch
Account Supervisor: Frank Apel/Matthias Lindenberger
Advertiser's Supervisor: Katja Sottmeier
Photographer: Bernd Meyer
Date of First Appearance: Jan 31 2010 12:00AM
Entrant Company: OGILVY FRANKFURT, GERMANY

Description of Ambient execution
The Greenbox (IKEA FAMILY Filmstudio) is a tailormade solution built for our purpose of enabling IKEA visitors to get filmed into their room within our hej Community. The box has a size of 6x6x3 meters (L/W/H) and can be split into two pieces for transport. It is fully branded and looks like an IKEA flatpack. Two Greenboxes tour the country from February through July and visit all 45 IKEA stores in Germany for one week each. They come along with a team of three promoters to activate the clients and one technical operator responsible for the video part. Each team is capable of producing up to 80 videos per day and the IKEA clients are highly interested and usually very impressed about the results.