MOVING DAY by Leo Burnett Toronto for IKEA

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MOVING DAY

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Industry Department Stores & Shopping Malls
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Leo Burnett Toronto
Creative Director Lisa Greenberg, Judy John
Art Director David Federico
Copywriter Morgan Kurchak
Producer Anne Peck
Released June 2011

Credits & Description

Category: Special Build
Advertiser: IKEA
Product/Service: IKEA
Agency: LEO BURNETT TORONTO
Chief Creative Officer: Judy John
Creative Director: Judy John/Lisa Greenberg/David Federico/Morgan Kurchak
Copywriter: Morgan Kurchak
Art Director: David Federico
Producer: Anne Peck
Planner: Dustin Rideout
Planner: Dustin Rideout
Other Credits: Designer: David Federico/Group Account Director: David Kennedy/Account Director: Jennifer Kelly

Ambient Execution Description
With over 700 000 people moving at once, there is a shortage of everything from trucks to boxes. We provided the ultimate moving boxes by clipping them to urban wild posting walls and giving them away at street events. The boxes featured moving checklists, labels, moving tips, a cut out coupon for dinner at IKEA, a furniture offer and even instructions for how to turn the box into a temporary chair.